Is your workplace a psychologically safe environment and productive at the same time? How are decisions taken? Coming from the top? Consulted? Majority voting? Do all the workers have a shared objective and goal?
Think of biology, how the simple biological structure of any living being, how cells, particles and molecules all work together to make any living organism function? Well, we can actually imitate that very natural way of organising life to how we organise companies, bodies and organisations.
Can you imagine a working place without hierarchy, bosses, chain-of-command? If you are, it is possible that an image of havoc and chaos came to your mind with everyone running around and doing their thing without anyone telling them what to do, how to do it and resulting in a complete mess, and therefore bound to become an epic fail. Is it though? software developers, including Martin Fowler, Jim Highsmith, Jon Kern, Jeff Sutherland, Ken Schwaber, and Bob Martin, to mention a few might disagree with you, when in 2001 they came up with the Agile Manifesto, on how to smoothly run a software development team and company, and later applied it to other workplaces, becoming an extremely trendy and versatile system currently used, to mention a few, by google and netflix.
Today’s efforts in terms of sustainability and regeneration of our environment, and way to do business, are centred around the creation of technological, scientific research and economic remodelling, which is great! And yet not enough.
What do we understand by green marketing is where a good or service is promoted according its real environmental, social and sustainable value, and safety for the person, community and the biosphere. Should that be only perceived and not reflect the reality, then goes under the definition of greenwashing. That can imply quite a lotContinue reading “A Few Words about Green Marketing”