Can you imagine a working place without hierarchy, bosses, chain-of-command? If you are, it is possible that an image of havoc and chaos came to your mind with everyone running around and doing their thing without anyone telling them what to do, how to do it and resulting in a complete mess, and therefore bound to become an epic fail. Is it though? software developers, including Martin Fowler, Jim Highsmith, Jon Kern, Jeff Sutherland, Ken Schwaber, and Bob Martin, to mention a few might disagree with you, when in 2001 they came up with the Agile Manifesto, on how to smoothly run a software development team and company, and later applied it to other workplaces, becoming an extremely trendy and versatile system currently used, to mention a few, by google and netflix.
What do we understand by green marketing is where a good or service is promoted according its real environmental, social and sustainable value, and safety for the person, community and the biosphere. Should that be only perceived and not reflect the reality, then goes under the definition of greenwashing. That can imply quite a lotContinue reading “A Few Words about Green Marketing”